Apple new rival for Samsung in China

Astonishingly last year china passed the US smart phone market. The global market rivalry is mainly between Apple and Samsung. They built expensive phones in affluent countries because of the demand from customers.
Now more phones are being designed for consumers in emerging markets, who are expected to account for most of the growth in smartphone sales in the future. That presents an opportunity for the major Chinese phone makers, like Huawei, Lenovo, ZTE, Coolpad, Xiaomi and Oppo.
 While Samsung is the biggest smartphone vendor in China, with a market share of 20 per cent in the first quarter of 2013, according to the research firm Canalys, several Chinese companies have surged past Apple, which holds 8 per cent. 

These include internationally recognized names like Huawei, known for network switching gear, and Lenovo, known for ThinkPad laptops, which moved into the No. 3 and No. 4 positions in the first quarter. But there are nearly 400 other little-known makers in China, where two-thirds of the world's smartphones are made. One of these, Coolpad, leapfrogged from seventh place a year ago to second in the first three months of this year, with a 10 percent share. 

Chinese phone shoppers are concerned about price because most phones are sold without subsidies from network operators. In the United States and Europe, the wide use of subsidies masks what consumers pay for phones. 

The fear for Apple and Samsung is that if they don't maintain a strong position in China, other players, mostly Chinese players, will do that instead, and then use that as a springboard to attack them in other markets

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